“If I take time to plan, I’ll miss money-making opportunities.”
Sound familiar?
It’s one of the most common—and most damaging—beliefs I see among service-based business owners, especially Black women entrepreneurs who are used to hustling hard just to survive.
But here’s the truth: That hustle mentality may have helped you launch your business, but if you keep making decisions out of urgency, it’ll quietly hold you back from long-term growth.
Planning Isn’t a Detour—It’s the Path
When clients come to me for help building sustainable businesses, the first thing we address is mindset. Many are so used to rushing into action—setting prices, building websites, marketing on social media—they confuse movement with momentum. They believe planning slows them down, when in reality, skipping the planning phase is what keeps them stuck.
Planning isn’t a pause button. It’s where you clarify your income goals, define your ideal client, structure your pricing, and build a foundation that supports growth instead of chaos.
Sales Without Strategy = Burnout Without Profit
If your marketing “works” because you’re making sales—but those sales aren’t sustainable, scalable, or profitable—you haven’t solved the real problem. You’ve just delayed it.
That’s what I break down in this video: Watch the full video here → The #1 Belief Stopping You from Reaching Your Revenue Targets.
In it, I walk through a real client example: A woman who left her corporate job to start a bookkeeping business. Instead of rushing to post her offers online, we worked together to:
- Set revenue goals that covered her lifestyle and business expenses
- Explore pricing models tied to her capacity
- Strategically define her target market
- Build in opportunities for repeat business and upsells
The result?
She now runs a sustainable, client-referring business that doesn’t rely on chasing sales. She’s not just booked out—she’s building.
Want to Plan Smarter—Without Getting Overwhelmed?
That’s why I created the Revenue Roadmap Guidebook and the accompanying Video Walkthrough—so you can map out your income goals, offers, and pricing strategy step by step.
And yes, they’re both completely free (for now).
If you're tired of surviving and ready to build a business that sustains you, I made this for you.
Dear Black Business Woman,
Let’s keep this going. Subscribe for strategy, insights, and tools to help you build a profitable business that supports your freedom—as you define it.
